The rapid advancement of Artificial Intelligence (AI) and automation has significantly transformed digital marketing. From personalized customer experiences to automated ad campaigns, AI-driven solutions are enhancing efficiency, accuracy, and effectiveness in marketing strategies. As businesses compete in the digital space, leveraging AI and automation has become essential to stay ahead of the curve.
This article explores the role of AI and automation in digital marketing, their benefits, key applications, and how businesses can adapt to this evolving landscape in 2025.